ECR’s Business Day Challenge a Huge Success


R450 000 raised at East Coast Radio’s Business Day Challenge yesterday at Suncoast Casino & Entertainment World is proof enough of the generosity of east coasters!

“Businesses around the region have been fabulously supportive of Toy Story 2008. We are so grateful to them for coming to the party and opening their hearts by donating to the campaign, especially yesterday during our first Business Day Challenge,” said Paulette Holmes, East Coast Radio’s Marketing Director.

Local businesses were not the only ones who lent their support to the campaign – a host of amazing local celebrities volunteered their valuable time to answer the calls that came in through the pledge line. Throughout the day, some of our famous faces helped raise the bar, by encouraging their personal friends to contribute to the campaign.

East Coast Radio DJs, soccer legend Neil Tovey, renowned cricketers Jonty Rhodes and Shaun Pollock, ‘Strictly Come Dancing winner; actor and singer Emmanuel Castis, KZN Nashua Dolphins player HD Ackerman, Jacque Botes and Skipper Badenhorst from the Sharks, Peter Guthrie from the Spoonfeedas, local musos Lauren Laing, Jae, Verd, Incha, Bryce Anderson, Lowkey, Rowan Stuart, Lee Vaugn, Natalie Rungan, LX Seth, Jean Morrison and Wade Jed Daniels, the KZN Youth Orchestra and casts members of the adult pantomime Sleeping Beauty Justine Aboud, Jazz Cassimjee all contributed to making the day the success that it was.

“Thank you for opening your hearts and helping to make a difference in someone’s life. A huge thank you to all involved for your assistance, time and money. Every single cent of the money raised will be used to buy food parcels, supplied by Spar, for the child headed households in KZN and the toys will be donated to underprivileged children,” added Holmes.

Toy Story 2008, proudly brought to you by OUTsurance, runs until 17 December, so there is still time to do your bit to ‘Make Here Happen” with Durban’s No1 Hit Music Station – East Coast Radio.